This site was getting almost no traffic. The owner had spent a good amount of time on this site and built out a significant amount of pages, however it wasn’t getting hardly ANY traffic.
Before
Audit
The first thing we always do is audit the site to see if it has any major underlying issues that time we found out the website was infected by a Japanese language virus and that virus created 2 lakh+ pages in the website so we informed our client and his developer solved the hacking issue.
Ahrefs shows organic keywords but it doesn’t tell the whole story – You can see below that the site had keywords in the top 100, but that’s not as important in being in the top 10.
Easy Wins Analysis
With our easy wins analysis, We do keyword research and filter out a few easy wins keywords which are based on the client’s targeted location. After creating the Meta Title & Description we completed on page on the whole website and indexed all pages in major search engines.
For this site, we started making a few quality backlinks to give link juice to a website and we were doing the same process for a month finally keywords started getting good impressions from Google, and its showing on the search engines.
This site had HUGE potential, but since the site wasn’t cracking page 1, it wasn’t getting much love.
Challenges
● Create a search-friendly website
● Maximize visibility
● Improve user experience
● Increase visitors website
Strategy
● Develop an integrated site-wide keyword strategy
● Uncovering user intent and organizing the site’s content
● Create URL strategy to take advantage of established value
● Remove and merge sections of the old website to support keyword strategy
● Post website launch, SEO monitoring to fix issues
Results
After Start SEO Work
Local Business Page Results
Analytics Results
Takeaways
This was only 6 months of work and this site has a ton more potential. In the next 3 months, we’ll begin linking some high volume keywords that we used for content. This site is set up for domination in the niche!
